SONY NGP

Shawn Layden, exec. VP and CEO of Sony Network Entertainment, said, "The
heart of the offering here is that with the one account you can access this music
on your TV, your PS3, your laptop, your Blu-ray player, and have your music
follow you wherever you go, rather than having to download all of your music
into a device and make that device go with you everywhere."

The purpose of owing any portable multimedia device would be to enjoy it on
the go with media stored on it. With this cloud-based distribution service,
users can stream music and also access their content at different locations with
a single account. Currently, the basic plan for Music Unlimited is available for
4 pounds per month for streaming genre specific songs and the premium plan
is available for 10 pounds per month to access more channels with on-demand
play of tracks.

In a matter of weeks, Sony will make an announcement about Music Unlimited's
availability on PlayStation, Xperia PLAY smartphone and the upcoming NGP
game console as well. The company is expanding its cloud-based music streaming
service to mobile platforms which is necessary to stay ahead in competition agains
t Apple's iTunes and upcoming Google Music services. Also, it is important for
Sony since Amazon recently launched Cloud Player that is accessible via web

browsers and Android devices.

By next year, we'll get to see a number of cloud-based music streaming service where one could purchase and store music for a monthly subscription account.